The Art Of The Post

For many of us, social media managers, writing the perfect post is the ultimate win. However, millions of us fail at this, not necessarily because we aren't trying, we try, bu the language needed to articulate what we want to say is hard to come by at times.

So, in doing some research, writing my own posts, engaging with readers, I've come up with "the art of the post" solution - essence. Yes, essence. Definition; "the essence of something is its basic and most important characteristic which gives it its individual identity."

Yes, essence.

When I create a post, my essence is embedded in my writing; you can feel it like a whisper as you read, your mind understands that that post came from someone that lives life in a state of happiness. Of contentment.

Each post, picture, video, blog must be anchored with the essence of the individual creator. Otherwise, the creator/writer/blogger is simply going through the motions, or has intimated that interest in the reader, by the creator/writer/blogger is of no importance.

The power of "the art of the post" is without a doubt the most important lesson one must learn, and fast.

Engage the reader with your essence.

JsLC